u003cspan style=u0022font-weight: 400;u0022u003eSystematica is a consulting firm in the Town u0026amp; Transport Planning sector. It was founded in 1989 and is based in Milan. u003c/spanu003ernrnu0026nbsp;rnrnu003cspan style=u0022font-weight: 400;u0022u003eAfter extensive collaboration over the years, we were selected to rebrand the company in 2017.u003c/spanu003ernrnu0026nbsp;rnrnu003cspan style=u0022font-weight: 400;u0022u003eThe project had two objectives: update the company’s logo and create a corporate identity system that could adapt to either print or digital.u003c/spanu003e

u003cspan style=u0022font-weight: 400;u0022u003eWork on the logo was inspired by how Systematica has changed and expanded its services over the years. The red square was simplified, removing the road from the centre: the new logo conveys a shift in the concept of area and knowledge of an area towards analysis of the space itself. Transport has changed.u003c/spanu003e

u003cspan style=u0022font-weight: 400;u0022u003eThis is all reflected in the new corporate identity that we created, where the company profile is based on the concept of ‘Transform transport’. This idea is expressed through content-driven communication: analysis and research are the key to presenting Systematica projects, with articles and content produced by the company to explain how transport is transforming.u003c/spanu003e

u003cspan style=u0022font-weight: 400;u0022u003eThe first aim of the website is to claim Systematica’s values and vision, showing services, projects and researches developed during the years. u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eInnovation is at the core of the company’s practice, and is impronta to communicate it in a direct and easy way to the users that are familiar with the field (architects and urbanists) and the ones that are not.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eThe website structure is made in order to create a focus on their projects, exploding directly in the homepage of their activity areas.u003c/spanu003e