The Armani Group announces the reopening of the Emporio Armani flagship store at 31 Via Manzoni in Milan, scheduled for September 18. The store, closed at the end of February for a restyling in line with sustainability principles, once again offers the clothing and accessories collections, as well as products from the Armani beauty, Armani/Dolci, Armani/Fiori and Armani/Libri lines.

Parco Studio in collaboration with Freeda, designed and styled two exclusive T-shirts to mark the opening of the new Armani store for Fashion Week 2024, distributed as free gadgets. Available in red and blue, the T-shirts feature the claims “Giorgio Armani Loves Milano” and “Can’t Wait to See You Again,” echoing the retail marketing concept and celebrating the bond between the brand and the city of Milan.