Forestami is an initiative promoted by the Città metropolitana di Milano, Comune di Milano, Regione Lombardia, Parco Nord Milano, Parco Agricolo Sud Milano, ERSAF and Fondazione di Comunità Milano, which aims to plant 3 million trees by 2030. The goal is to increase the natural heritage and improve air quality, making the greater Milan area more livable and countering the effects of climate change.

Parco Studio, in collaboration with Freeda, designed the creative proposal for posters and gadgets that could communicate the initiative to the fashion week audience. The visual system is made of four illustrations with an organic and soft mood that is juxtaposed with a minimal typographic set used in contrast. For the communication of the collaboration with Forestami, each illustration combined with a claim was printed on posters, postcards, shoppers and on the Ape Car where these gadgets were distributed in Via Manzoni, near the renovated Armani store. Inside the shoppers was a small pocket containing illustrated postcards, which could be sent via a specially installed mailbox to spread the message as a small performance.rn