Codici | Italiano secondo me
Design the brand identity of the Italian language workshop to migrants
Year:
2022
Client:
Codici
Area:
Cultural, Education
Services:
Art direction, Brand identity, Editorial design, Naming
Designer:
Loredana Bontempi, Emanuele Bonetti, Luca Bunino, Michela Meliddo, Andrea De Simone
u003cspan style=u0022font-weight: 400;u0022u003e“Italiano secondo me” is the new name for Milano L2. rnIt is a language workshop for migrant women and minors, building on the experience gained in the projects Fil Rouge and Parl@mi in the field of learning Italian as a second language (L2). The focus is on a specific target, aiming to enhance civic and linguistic education in Milan to meet the training and integration needs of women and minors with a migratory background. rnu003c/spanu003e
u003cspan style=u0022font-weight: 400;u0022u003eThese three volumes are the result of workshops on Italian as a second language, collecting training activities and experiences from three projects. rnrnWe collaborated with Codici to create the naming and developed the visual identity, particularly the use of the final letter of the word u0022italian*u0022 whose variation defines, in one case, all possible Italians, describing the dual meaning between Italian as a language and Italian as a person. rnu003c/spanu003e