Spaghetti Boost is a benefit corporation committed to supporting artists and creating connections between businesses, artists, and galleries, fostering the sustainability of contemporary art.rnFor the initial launch, Parco Studio curated Spaghetti Boost’s first social media campaign, titled u0022I Wanted to Be an Artist But…u0022. The campaign, characterized by ironic phrases and meme-style images, highlighted the daily challenges faced by contemporary artists in a lighthearted yet thoughtful tone. The central message positions Spaghetti Boost as a concrete solution, offering artists support to make a living from their art through exhibitions, capsule collections, and collaborations with brands.

At the same time, we created content that expands the story of the Spaghetti Boost world, sharing teasers about the artists and contributors involved; video interviews, articles from the online magazine, and insights into the creative ecosystem of the platform.

To ensure clear and engaging communication on Instagram, we developed a system of visual formats tailored to different types of content, utilizing new graphics, dynamic videos, and typographic animations that reinforce the visual identity of Spaghetti Boost.rnThe result is a consistent and recognizable social image that captures attention and communicates the values and goals of the platform.