imNativ textile
Design a new identity for imNativ, a made-in-Italy sustainable fabric brand
Link:
Year:
2021
Client:
Aurim
Area:
Design, Textile
Services:
Webdesign
Designer:
E Bonetti, L Bontempi
u003cspan style=u0022font-weight: 400;u0022u003eIu003c/spanu003eu003cspan style=u0022font-weight: 400;u0022u003en 2020 we have designed a new web presence for imNativ, the new collection of sustainable fabrics from Aurim group. The textiles are 100% Made in Italy and the new brand is based on an ecological production process that does not produce waste or pollutants. We worked on the website starting from logo and identity designed by Andrea Castelletti.u003c/spanu003e
u003cspan style=u0022font-weight: 400;u0022u003eIn the homepage, there is the possibility to see the features of fabrics in very short videos that show their flexibility and softness as well as the original colors – thanks to the photographic project by Andrea Pugiotto. The platform has been optimized for all devices in which the use of fabrics is immediate and detailed.u003c/spanu003e
u003cspan style=u0022font-weight: 400;u0022u003eAll characteristics of the imNativ collection can easily be discovered by the users who experience the touch of the textile as much as it could be in real life.u003c/spanu003e
u003cspan style=u0022font-weight: 400;u0022u003eIn the inspirations section we decided to get together a finalised version of the product and a macro shot of the fabric. The result is an immersive collage that makes closer to fundamental aspects of the design.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eIn the sustainability section words and numbers are at the core of the visual, transparency and direct communication work well in order to explain imNativ projects on environment.u003c/spanu003e
u003cspan style=u0022font-weight: 400;u0022u003eThe project has received an Awwwards® Honorable Mention.u003c/spanu003e