cheFare is a platform for cultural transformation. It collaborates with communities, organizations, and institutions to develop projects, build strategies, and promote debates aimed at transforming the status quo. It is also a magazine that publishes articles, editorial series, and books on cultural and social innovation. After working on the new visual identity and communication strategy in 2023, Parco Studio designed the graphics for the new website, launched in March 2025.

The design of cheFare’s new website translates their visual identity into a digital platform that reflects the complexity and breadth of the agency’s activities. From magazine articles to events, from publications to training programs, each section is organized to highlight and provide access to their cultural output.

A structured filtering system based on keywords, grouped into different categories, allows users to navigate the wide range of cheFare’s cultural production, while also visually conveying the agency’s various fields of action in a clear and immediate way.

A visual language built around abstract shapes and the distinctive use of color—drawn from cheFare’s brand identity—reflects the complexity of their cultural work. Generous white space and a rigorous layout ensure clarity and accessibility across the site’s extensive content. Overall, the design of cheFare.com reflects its mission as an innovative cultural platform, with an aesthetic that communicates dynamism, contemporaneity, and social engagement.