Neue Grafik/New Graphic Design/Graphisme Actuel 1958–1965

Neue Grafik was initiated by Swiss designer Josef Müller-Brockmann, then published in eighteen issues between 1958 and 1965 by an editorial collective consisting of Müller-Brockmann, Richard Paul Lohse, Hans Neuburg und Carlo Vivarelli ( LMNV ). From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich fraction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be overstated. The Swiss school, also called “International Style”, became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications.