Co-creation between AI and US IDEA No.404

Print media has continuously adapted, evolving through advancements like Gutenberg’s letterpress, photography, Xerox copying, and desktop publishing (DTP). Each technological leap has introduced new forms of expression and set foundations for modern graphic design. The digital age, particularly with the internet, brought widespread access to creative tools, sparking debates about creativity’s role in an increasingly automated world, where technology may replace some human functions. Today, artificial intelligence (AI) dominates discussions about the future, but rather than an "Us vs. AI" view, this conversation explores the potential of "Us & AI" collaboration. Just as the internet and smartphones have become essential, AI is expected to seamlessly integrate into daily life and creative fields. As society embraces AI-driven efficiency, this feature asks: What role will human creativity play, and how will design professions evolve alongside AI? IDEA is a quarterly magazine on graphic design and typography published in Japan.